Rudolf the Red-nosed Reindeer was actually the creation of a departmental store operator’s employee.
In1939, Ward Company decided to get one of their employees to create a colouring book for them to save money.
The company usually buys and distributes children’s colouring books as Christmas gifts to their customers.
A 34 year old copywriter Robert L. May wrote the story of Rudolf and 2.4 million copies of the colouring book were handed out that year.
Another 6 million copies were distributed by 1946.
The story of Rudolf the Red-nosed Reindeer was printed commercially in 1947 and the rest, they say, is history.
Rudolf is now a much-loved Christmas icon.
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